Add a sticky "Join Now / Free Pass" header and a working membership CTA to the Group Classes page
Group Classes is your single busiest page at 4,788 sessions but converts at just 0.5% — visitors are checking schedules with almost no path to act. It is also the largest untapped page on the site.
Add a sticky top-of-page bar with "Join Now" and "Free Pass" prompts that stays visible as the schedule scrolls. Place a visible tour/membership CTA above the class list, not only below it (average scroll depth is 37.9%, so most visitors never reach below-fold buttons). Also confirm the class-filter dropdown responds on every device — it is the single largest dead-click source at 66 clicks.
Est. +15-40 leads/month — lifting Group Classes from 0.5% toward the low end of your converting pages (2-3%) on 4,788 sessions adds roughly 70-115 key events/month, of which a meaningful share become lead forms.